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The Ideal Beauty

Updated: Mar 12




Problem: Everyone takes photos whether that's on their phone, digital camera, film camera or disposable camera. But where do all the images go? They are just left on their phone or in a folder to be visited when they're remembered.


Solution: To create something that helps to celebrate all the hidden images that are forgotten about. These can be used to reminisce, for inspiration, or to just feel proud of.


Brief: Produce an editorial piece where people can submit their forgotten images so they can be remembered. It should motivate people to uncover their images.


Target Audience: Anyone who has a love and talent for photography, whose occupation isn't photography or isn't studying photography.




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